AI-Powered News Platform

Take control of your news feed.

Tired of biased reporting, overly complex articles, or dull write-ups? With NewsShift you can just slide to adjust the style of articles — without compromising on what really happened and backed by scientific research.

Get notified when we're launching and see how easy it is to make the news work for you.

See NewsShift in action

Try our interactive demo to experience how NewsShift transforms news articles to match your preferences while maintaining factual accuracy.

How does NewsShift work?

At the core of NewsShift is a multi-agent AI system with human oversight to ensure the highest quality of news articles.

Our Process

We aggregate news articles from a variety of sources, which form the basis of the multiple article styles our AI system generates.

We ensure that the core facts are consistent across versions and sources to maintain accuracy and ensure you're not missing out on important information.

Our editing system reviews and revises all articles, flagging content that requires human review. Articles that pass this quality check are then published for your reading.

Click on the steps in the diagram to learn more about each step.

Backed by science

NewsShift is based on an academic research project where we find that customization increases news satisfaction.

Number of study participants = 2,661
Source: AI Customization and the Market For News

The chart shows the decrease in dissatisfaction between groups.

Research Overview

1

We conducted a study giving two groups access to NewsShift with and without customization options.

2

The share of users reporting being dissatisfied with the news was cut in half.

3

Customization had no negative effects on news knowledge or polarization.

What our study participants say

Meet the team

We are a team of researchers from leading institutions worldwide, dedicated to understanding how people consume and process news. Our diverse academic backgrounds in media economics, behavioral science, AI, and business drive our mission to empower readers to experience the news on their own terms.

Fabian Roeben
Fabian is a PhD Student at the University of Cologne with a background in business and finance, who works on applications of AI.
Fabian Roeben

CEO / Co-Founder

Prof. Chris Roth, PhD
Chris is a Professor of Economics and Management at the University of Cologne and an expert in behavioral media economics.
Prof. Chris Roth, PhD

Co-Founder

Vanessa Sticher
Vanessa is a PhD Student at the Massachusetts Institute of Technology with a track record in data science and analytics.
Vanessa Sticher

Co-Founder

Prof. Ingar Haaland, PhD
Ingar is a Professor of Economics at the Norwegian School of Economics with strong expertise in AI and behavioral science.
Prof. Ingar Haaland, PhD

Co-Founder

Prof. Felix Chopra, PhD
Felix is a Professor of Economics at the Frankfurt School of Finance & Management with a focus on AI applications.
Prof. Felix Chopra, PhD

Co-Founder

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University of Cologne Logo
Frankfurt School Logo

NewsShift is built on our founders' research.

AI Customization and the Market for News

Felix Chopra, Ingar Haaland, Fabian Roeben, Chris Roth & Vanessa Sticher

Coming soon!

Conducting Qualitative Interviews with AI

Felix Chopra & Ingar Haaland

Working Paper, 2024

The Demand for News: Accuracy Concerns versus Belief Confirmation Motives

Felix Chopra, Ingar Haaland & Chris Roth

The Economic Journal, Vol. 134(661), 2024, pp. 1806-1834.

Do People Demand Fact-Checked News? Evidence From U.S. Democrats

Felix Chopra, Ingar Haaland & Chris Roth

Journal of Public Economics, 2022, Vol. 205, 104549.

Frequently Asked Questions

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